Exploring Taobao’s shopping platform’s layout

To explore Taobao online shopping platform’s layout , i have surfed on the site and select one product as my experiment item . The select product is to help in exploring the further template layout during the “virtual” shopping system of Taobao. Here is my observation below.Screen Shot 2014-03-03 at 11.52.28 pm

The main page of Taobao. It contains lots of classifications. There are 6 main classification of goods that provided by Taobao, they are:
1)outfits for women and men,
3)electronic products,
4)domestic decorations,
5)baby’s goods,
6)outdoor or sports

As to view Taobao’s website layout,I have chosen “stripped  T-shirt” as my “chosen product” on Taobao.
The following graphics shows the path i search my chosen product on Taobao and how the shopping platform of Taobao looks like.

Screen Shot 2014-03-03 at 11.52.41 pm
The results after i clicked on my selected products’ classification : Stripped T-shirt.
Comment on this layout: clear details or information of the related results shown on the page.
The photo for each product are clearly shown on the screen.

Screen Shot 2014-03-03 at 11.54.20 pm
This is the selected product i chose from the among of other same products.
Comment on this layout: clear details or information of the selected product shown on the page.
The buttons are simple and clear to show the product’s information.

Screen Shot 2014-03-03 at 11.54.35 pm
Here’s the pop-up viewing window for the selected product. It can zoom into the product’s photo. The buyer can view the detail of the product lively by moving the cursor on the photo. There are other photo options for the web surfers to enlarge and see their details(of the product).Comment on this viewing function: increase the interactive to the viewer of this site.

Screen Shot 2014-03-03 at 11.55.41 pm
This is the tab for the product’s detail.
It shows the status and other kinds of information of the products.

Screen Shot 2014-03-03 at 11.55.43 pm
This is the tab for the product’s rating by other buyers.
The rating is the summary of the product.
The viewer can find the rating easily by simply reading their number and the bar in the tab panel.

Screen Shot 2014-03-03 at 11.55.47 pm
This is the tab for the product’s comments by other buyers. The buyers can leave message or comments about the product’s quality and the service of the relevant shop on Taobao.

Screen Shot 2014-03-04 at 2.29.59 am

(This window has been zoom out as 25% for viewing)
The middle of the window shows the advertisements of the similar which suggested by the shop.

However, after i scroll down the page, I can find the measurement of the product eventually. On top of the measurement of the product, there are other relevant products suggested by the same shop ,which are similar to the buyer’s searched item.Not only the advertisements of the similar goods from the same shop are shown on top of the measurement information of the product, but there are also too many other information and tabs are shown on the page. When the number of information and tabs is big in a page , that may make the users feel being lost with the large amount of information. I suggest that the adjusted shopping layout can be more clear and simple by simplify the product’s information, for example grouping the similar information or using some infographic to replace the the words. Second, the page can reduce the number of the advertisements for the similar good , for instance the layout can set the limit number for the suggested similar products and use big photo icon to replace the detail of the product. The users can simply click on the icon , then he or she can visit the further pages of the similar by doing so.

Screen Shot 2014-03-04 at 2.30.22 am

(This window has been zoom out as 25% for viewing) There are other advertisements of other products promoted by the  shop too.

Furthermore, I found that there seem to be too many advertisements about other products suggested by the same shop. I think the layout can also reduce the space for alternative goods as well . It is good to promote other goods on the same page, but, if there are too much information about too many things on the same thing, that will affect the willingness of the buyers on the page. Hence, the business may decrease due to that.


One response to “Exploring Taobao’s shopping platform’s layout

  1. Pingback: Final design layout of Taobao based on Taobao’s users | TISSUE*BLUE·

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